PROMOTIONS MANAGER

B2B Promotions

Wayfair, Boston, MA

​2018 - present

 

​Managing a team of four to create engaging promotional experiences for Wayfair Professional’s B2B customers. Strategically develops campaign calendars, defines creative direction, sources supplier funded discounts and works cross-functionally to expose campaigns across customer touch points.

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SENIOR PROMOTIONS Associate

B2B Promotions

Wayfair, Boston, MA

​2017 - 2018

 

Owner

Hello Caroline, Boston, MA

​2012 - present

 

​Started an online women’s clothing boutique in 2012 on the Shopify ecommerce platform with multi-channel selling through eBay, Wanelo and Pinterest. Opened a store front in Coolidge Corner, Brookline in 2014 and another store front on Newbury Street, Boston in 2016. Total sales volume of $800k+ and total inventory purchases of $375k+. Press mentions in Boston Globe, Improper Bostonian, Huffington Post, and more.

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Owner

Fancy as Hell Designs, Boston, MA

​2015 - present

 

​Creating trend driven graphic designs using Adobe Illustrator to sell via print-on-demand services. Specializing in designs for home decor and apparel products. Storefronts on Etsy, Society6, Spoonflower and Redbubble.

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Associate Planner

Gadgets & Cutlery

Macys.com, New York, NY

​2011 - 2012

 

​Responsible for making forecasts and meeting plans for sales and receipts in four departments. Worked with buying and vendor partners to build a successful assortment. Tracked and managed inventory to stay in a healthy stock position. Directly managed one Assistant Planner. Created a forecasting model in Excel used by entire Home Planning team. Received a maximum bonus for exceeding plans for the 2011 fiscal year.

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Assistant Planner

Luxury Bedding

Macys.com, New York, NY

​2009 - 2011